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Author: Bharat Lalcheta

Bharat Lalcheta is Co-Founder and Chief Technology Officer at HoduSoft, where he leads the company's technology direction and product development. With a background spanning telecom and VoIP software engineering, he has been instrumental in building HoduSoft's suite of business communication solutions, including its flagship contact center platform, HoduCC. He is passionate about creating stable, user-friendly technology that solves real business communication challenges.

Can AI Predict Player Rage? Sentiment Analysis in Contact Centres

Can AI Predict Player Rage? Sentiment Analysis in Contact Centres

Every online betting and gaming company knows the scene too well. A sudden glitch during a live bet, a delayed withdrawal, or a suspicious account lock. Within seconds, their contact centers are flooded with calls, chats, and messages filled with frustration. When stakes are high and response times lag, even the most loyal players can […]

Voice Assistants & Chatbots: Easing the Load on Betting Support Teams

“AI is one of the most important things humanity is working on. It will transform every industry.” This quote by Google’s CEO Sundar Pichai couldn’t be more true for the online betting and gaming industry. It’s an industry that runs 24/7, deals with massive traffic spikes, and faces relentless customer queries from account issues to […]

The ROI of Moving from Phone-Only to Omnichannel Support in Online Betting

In the fast-paced world of online betting, customer support isn’t just a cost center; it’s a strategic lever. As players place bets at all hours, on mobile devices, apps, and desktops, betting companies can no longer afford to rely solely on a phone-only model. Transitioning to omnichannel contact center software brings not just better customer […]

Multilingual Support in Betting: Why Language Matters and How to Scale It

If you’ve been following the explosion of online betting, you know it’s not just about odds, bonuses, or slick app design anymore. Increasingly, language is becoming a make-or-break factor. As betting platforms expand globally, offering multilingual betting support isn’t just a nicety; it’s a necessity. In this blog, we’ll explore why language matters in betting, […]

The ULTIMATE List of 10 Internet Telephony Service Providers in USA

The ULTIMATE List of 10 Internet Telephony Service Providers in USA

What’s the best way to find the right Internet Telephony Service Provider (ITSP) for your business needs? Would a simple online search be useful?  You may type some highly effective search terms such as “Best ITSPs in the United States,” “Best ITSPs in 2025,” “Top 10 Internet Telephony Service Providers in the world,” but still […]

AI Sentiment Analysis: Measuring Emotions in Every Customer Interaction

AI Sentiment Analysis_ Measuring Emotions in Every Customer Interaction

“Sentiment analysis is the ultimate listening tool. Brands that don’t use it are missing out on what their customers truly feel.” This quote by well-known serial entrepreneur and media professional Gary Vaynerchuk perfectly sums up the growing importance of sentiment analysis in customer interactions. That’s because customers may say one thing but their underlying feelings […]

Top 14 Cloud Hosted PBX Providers For Businesses in 2026 and Beyond

Top 14 Cloud Hosted PBX Providers For Businesses in 2026

Looking for the best cloud-hosted PBX providers for your business in 2026? Well, you’re not alone. Businesses are moving their phone systems to the cloud faster than ever, and with good reason. Cloud-hosted PBX (private branch exchange) systems remove the hardware headaches, make remote and hybrid work easier, and pack advanced features (call routing, auto-attendants, […]

Future-Ready ISPs: Supporting AI-Driven Contact Center Operations

Future-Ready ISPs Supporting AI-Driven Contact Center Operations

In an era where customer expectations are constantly evolving, Internet Service Providers (ISPs) must not only deliver fast and reliable connectivity but also provide outstanding support experiences.  As AI reshapes digital service delivery, ISPs that invest in smart, scalable architectures will gain an edge in delivering seamless, responsive support. In particular, supporting contact center operations […]

How Does SIP Trunking Work? What Is the Role of ITSP in SIP Trunking?

How Does SIP Trunking Work - What Is the Role of ITSP in SIP Trunking

“There is no denying the world is moving to IP, and SIP has become the de facto solution of choice for businesses for IP connections.” This quote by Diane Myers, principal analyst for VoIP/UC at Infonetics Research, highlights the undeniable reality. Session Initiation Protocol (SIP) has become the backbone of modern business communication. Gartner Research […]

From PSTN to VoIP: How ITSPs Are Reshaping Contact Center Telephony

From PSTN to VoIP - How ITSPs Are Reshaping Contact Center Telephony

The history of contact centers dates back to the early 1900s. They were called call centers back then. As the name suggests, they handled calls only. The calls were made via Public Switched Telephone Network (PSTN). The early call centers were powered by Private Automatic Branch Exchange (PABX).  PABX were switchboards that connected several devices […]