Deliver Personalized Support with HoduCC Built-In CRM

A built-in CRM is customer relationship management functionality integrated directly into call center or contact center software. It enables agents to access customer information, update records, and review interaction history without switching between separate applications.

Yes. Admins can create custom fields, for details like preferences, order history, or account tier, directly in the HoduCC dashboard, with no development work or IT ticket required. Fields can be grouped and reused across contact lists and campaigns.

Yes, HoduCC's Built-In CRM can run standalone for teams that don't need a separate system, or alongside popular CRMs(e.g., Salesforce, Zoho, HubSpot, Zendesk, and Freshdesk ) for teams that want to keep their existing CRM as the system of record while HoduCC handles call and interaction data.

When a call, chat, or email comes in, the agent's screen automatically shows the customer's profile, history, and notes. A "screen pop," so there's no need to ask the customer to repeat account details. This typically cuts the time agents spend searching for context at the start of every interaction.

Yes. A standalone CRM integration connects a separate CRM platform to your contact center software, usually with its own license, setup, and occasional sync delay. A built-in CRM is part of the contact center platform itself, so there's nothing extra to license, configure, or keep in sync.

Yes, HoduCC's Built-In CRM is designed to support cloud, on-premise, and hybrid deployments, so the same customer-data experience is available regardless of where the rest of your contact center infrastructure runs.

Yes. Customer information is maintained within a centralized profile, helping agents access previous interactions across supported communication channels.

Yes, when used alongside HoduCC's CX Suite, customer profiles can be enriched with AI-generated interaction summaries and quality scores, so agents see not just contact details but a summary of past conversations.

No, Built-In CRM is included as part of the HoduCC platform rather than billed as a separate module. Because HoduCC prices by concurrent calls rather than per agent, adding more CRM users doesn't add per-seat licensing cost the way a standalone CRM typically would.