At first glance it would seem that IP PBX, which is a VoIP replacement for standard PSTN based PBX, is suitable only for business enterprises. However, the many inherent features of IP PBX, especially when it is hosted multi-tenant solution, makes it ideal for telecom carriers and VoIP service providers.
It can be a top revenue generating tool. Telecom carriers can opt for multi-lingual multi-tenant hosted IP PBX software and offer it as a service to their business clients. A service provider can have hundreds of clients using his IP PBX system, each user operating in a secure channel. IP PBX software, it must be said, allows easy connection using an IP Phone, a desktop computer or a mobile device and enterprises will surely love this facility, especially when call costs reduce across international borders.
There is plenty of scope for value addition. IP PBX software is more sophisticated these days and one can incorporate a number of additional features that can be offered as value added services by telecom carriers. One is the inclusion of IVR. Enterprises find IVRs virtually indispensable as a self service tool and IVR with PBX software would certainly help them deliver better services to customers.
WebRTC and video conferencing for additional revenue streams. It is easy to incorporate WebRTC into IP PBX software. Telecom carriers can offer audio and video conferencing features as add ons to IP PBX system. Business clients will love the fact that they do not need to install specialized software and their video conferencing will work on any system, even mobiles.
IP PBX is not just voice! It includes email, fax, chat and audio-video conference. Telecom carriers have rich opportunities to offer this omnichannel communication facility and monetize them in different ways.
The best thing about hosted multi-tenant IP PBX for telecom operators is that billing feature along with analytics and reporting makes it easy for them to keep track of each client as well as system performance. They do not need to invest heavily. The hosted solution is on a pay as you go model so, in effect, when they pay the service provider, they are doing so out of revenues they earn. Further, maintenance and upgrades are handled by the service provider. They just sit back and count money.
Of there is inherent better security when the PBX software is sourced from the right vendor who also includes codecs and protocols for easy interoperability.